Planning
LLC
THE OP
THE OP LLC
Community Cafe & Merchandise Hub
$0K
Y1 Revenue (Floor)
$0.0M
Y5 Revenue (Floor)
About
CommunityTHE OP is a physical community cafe and merchandise hub in Custer, SD. It serves as the street-level presence for BHC, providing a gathering space where locals and visitors experience the brand firsthand. Revenue comes from food service, BHC merchandise, and event hosting.
Revenue Streams
Food & Beveragecore
$292KMerchandise (BHC + local artisan)core
$50KSeasonal Tourist Revenuecore
$38KCatering Servicesnew
$24KBranded Products (coffee beans, sauces)new
$18KOnline Merch Storenew
$12KCoffee Subscriptionnew
$9KKokada Branded Snacks Resalenew
$6KDigital Menu Board Advertisingnew
$6KPodcast (THE OP Stories)new
$6KEvent Hosting Feesnew
$6KTourist Package Tie-insnew
$4KLoyalty Programnew
$4KYouTube (THE OP Channel)new
$4KAffiliate (Coffee Equipment)new
$2KNewsletter (OP Dispatch)new
$2KSocial Medianew
$2KMedium/Substack Premiumnew
$1KEquipment Leasing (POS kiosks)planned
$0Key Metrics
0
Menu Items
0
Merch SKUs
0+
Daily Customers
0
Events/Month
Flywheel Connection
Role
Street-level presence — local spending hub for residents and visitors
How It Connects
New residents from Settle the West spend locally; cafe hosts events that feed Outpost Media content
Team
0
Team Members
General Manager
Barista Lead
Merchandise Manager
Events Coordinator
Revenue Projection
Year 1 → Year 5 — V6 Floor to V4 Ceiling range