Comparison

BHC vs Black Hills & Badlands Tourism Association

Regional Tourism Marketing Organization

Entity

Black Hills Consortium

Compared to

Black Hills & Badlands Tourism Association

Head-to-Head

BHC

Black Hills & Badlands Tourism Association

Annual Revenue/Budget

✓$71.71M
~$3.2M

22.4x more revenue

Entities/Divisions

✓13 companies
1 division

Full ecosystem vs single-focus

Staff

✓51 (255 AI-equivalent)
~12

21.3x effective output

Technology Platform

✓AI-native SaaS (GrowWise)
Basic website + social media

Revenue Streams

✓262
Tourism marketing fees

Diversified vs single

Geographic Focus

National + Black Hills
Black Hills region

Both serve Black Hills

5-Year Economic Impact

✓$291.03M
~$16M

18.2x

Capital Investment

✓$52M raise
Grant-funded

Campus/Real Estate

✓15 acres, $2M+
Office only

Key Multipliers

0.0x

Annual Revenue/Budget

22.4x more revenue

0.0x

Staff

21.3x effective output

0.0x

5-Year Economic Impact

18.2x

“

BHC generates 22.4x more revenue while operating 13 entities vs BH&B's single tourism marketing division. BHC's AI-native approach creates 255 AI-equivalent staff from 51 people, with 262 diversified revenue streams compared to BH&B's single-focus tourism marketing.

Visual Comparison

Annual Revenue/Budget

BHC
$71.71M
BH&B
~$3.2M

Entities/Divisions

BHC
13 companies
BH&B
1 division

Staff

BHC
51 (255 AI-equivalent)
BH&B
~12

5-Year Economic Impact

BHC
$291.03M
BH&B
~$16M

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